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The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset by Michael Fertik
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“consider the case of Norwegian Håvard Rugland, who, having never played a single down of American football in his life, was signed to the Detroit Lions and kicked two field goals in a preseason game, thanks to the popularity of a video he posted of himself doing trick kicks with a football.”
Michael Fertik, The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
“Think of your credit score as a very primitive version of what we will see in the coming Reputation Economy; if your credit score is like a traditional landline telephone handset, then future reputation scores will be like the newest iPhone.”
Michael Fertik, The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset