Microinteractions Quotes

“The Long Wow is about delivering new experiences or features over time instead of all at once, and by doing so building customer loyalty”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“Pop-up error alerts are the tool of the lazy. If an error does occur, the microinteraction should do everything in its power to fix it first”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“requisite variety — the ability to survive under varied conditions. Often this means “fixing” input behind the scenes in code so that all the varied inputs conform to the format that the code/database needs”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“Ask: is giving this choice to a user going to make the experience more interesting, valuable, or pleasurable? If the answer is no, leave it out.”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“The best, most elegant microinteractions are often those that allow users a variety of verbs with the fewest possible nouns.”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“Every noun in your microinteraction should be unique. If you have two of the same nouns, consider combining them. Also make sure that any two (or more) nouns that look the same also behave the same. Don’t have two similar buttons that act completely different. Objects that behave differently should look differently. Likewise, don’t have the same noun work differently in different places.”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different,” said Dieter Rams.[”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“Being vague is the enemy of a good label.”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“feedforward — an understanding of what is going to happen before it happens.[17]”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“Innovate as a last resort.”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“Mies van der Rohe’s mantra of “less is more” should be the microinteraction designer’s mantra as well.”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details

“An Investigation of the Laws of Thought, On Which Are Founded the Mathematical Theories of Logic and Probability.”
― Dan Saffer, Microinteractions

“Microinteractions are an exercise in restraint, in doing as much as possible with as little as possible. Embrace the constraints and focus your attention on doing one thing well. Mies van der Rohe’s mantra of “less is more” should be the microinteraction designer’s mantra as well.”
― Dan Saffer, Microinteractions: Full Color Edition: Designing with Details