The Practitioner's Guide to Product Management Quotes

“With the crush of work from managing internal stakeholders and the ongoing development process, one of the biggest challenges for product managers can be finding the time to escape to speak to the market regularly.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“Developers are miracle workers. They turn a product vision into reality and make it look easy.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“Good designers can take the complex and make it profoundly simple. Great designers will also stir your soul and bewitch you with the beauty of their design - Quote by Aziz Musa (Quote found in book by Jock Busuttil)”
― Jock Busuttil, The Practitioner's Guide to Product Management

“Data tells you what your users are doing, not why they’re doing it. Don’t be lured away from speaking and listening to your market directly.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“it’s important to keep in mind that people drive the process, not the other way around.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“Herodotus, a historian (and occasional teller of tall tales) living in the fifth century BCE, told of how King Croesus of Lydia (he of the famed wealth) had tested out various oracles to see which was the most accurate in prophesying and settled on the oracle at Delphi. Croesus later asked the oracle whether his army should check the advance of the strengthening Persian Empire into his country. He received the response, “If Croesus goes to war he will destroy a great empire.” Satisfied, off he went to engage the Persians, only to be roundly defeated. The great empire he destroyed was, in the end, his own. One might wonder whether the dictum to know thyself was a warning about the dangers of failing to challenge our assumptions.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“I love deadlines. I like the whooshing sound they make as they fly by. —Douglas Adams”
― Jock Busuttil, The Practitioner's Guide to Product Management

“Retiring a product is just like launching a product in reverse; much of your process and communication for orchestrating a successful product launch can be reused.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“most developers share a desire to work on interesting, stimulating projects and to be recognized in the way they would like for their good work, just like every other person.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“Off I went to Boston, Massachusetts, to receive a week of training with Steve Johnson, then at Pragmatic Marketing.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“Product management frameworks are a dime a dozen, and every company wants you to buy into its mindset and ecosystem of blogs, training, and books.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“One view is that a product manager should be involved only in the identification of market opportunities (the “problem space”) and in no way with addressing that opportunity (the “solution space”); another view holds that the product manager must be responsible for defining both the problem and solution spaces.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“A product manager’s role is essentially about providing three things: context, perspective, and vision.”
― Jock Busuttil, The Practitioner's Guide to Product Management

“A product manager is often described as the “CEO of the product,” but this is misleading—you”
― Jock Busuttil, The Practitioner's Guide to Product Management

“People rarely know their own minds, so your challenge is to read between the lines”
― Jock Busuttil, The Practitioner's Guide to Product Management

“The label “the voice of the customer” devalues what we do within an organization”
― Jock Busuttil, The Practitioner's Guide to Product Management