Unique Quotes

“But with the Christian faith, our goal is a bit different. We want as many people as possible to have the opportunity to hear the gospel, but we also know that we can’t compromise, water down or modify the product. Maintaining the integrity of the Christian message”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“What we need to realize is the fundamental point of being in the world but not of the world. This is a very real tension between wanting to attract the largest possible audience while knowing that our very message will drive many away.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Thanks to television, we’re consumed by the trivial. Thanks to the Internet, we are drowning in a sea of information and yet unable to truly communicate. And”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“engaging in the Internet means that you lose control of your brand. You”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“In the online age, Christian organizations need to stop thinking of “missions” solely in terms of geographic boundaries, and shift our thinking to include the digital mission field.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“In the world of branding, being everywhere is gold. His”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“This is why so many in the culture think the church is irrelevant. The world is asking questions, but we refuse to deal with them.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Education was my father’s way out of poverty. He taught me that learning was incredibly valuable.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Branding is about building trust and loyalty and extending your customer relationships far beyond a single transaction.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“Stories work because we want to experience the emotions, feelings and passions of others who have encountered the challenges we face each day.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“At its core, branding is simply the art of surrounding a product, organization or person with a powerful and compelling story.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“It doesn’t matter if you have a great message if no one is listening.”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“It’s natural that marketers should look to religion for inspiration. Religion is all about identity. Who am I? Why am I here? What’s my purpose in life?”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media

“In a previous age, all a preacher needed to be successful was a good Bible, a calling from God and strong lungs. But in today’s digital culture, where a typical American deals with as many as 5,000 media messages a day, how does the voice of your church, ministry, nonprofit organization or idea rise above the racket?”
― Phil Cooke, Unique: Telling Your Story in the Age of Brands and Social Media