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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Michael Bosworth
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“that logic and reason, it turns out, are not at the center of our decision-making processes.”
Michael Bosworth, What Great Salespeople Do (PB): The Science of Selling Through Emotional Connection and the Power of Story