Crisis Communications Quotes

“when there is a difference between perception and reality, perception always wins. Behind”
― Steven Fink, Crisis Communications: The Definitive Guide to Managing the Message

“I always tell my clients that they can learn a lot by watching and analyzing other companies that are in crisis, especially competitors. (As that great philosopher Yogi Berra once said, “You can observe a lot by just watching.”) For one thing, if a company in your industry group suffers a crisis, could you be next? Figure it out and govern yourself accordingly.”
― Steven Fink, Crisis Communications: The Definitive Guide to Managing the Message