X Quotes

“Great Design Is All the Work You Don’t Ask People Who Use Your Product to Do —Rebekah Cox”
― Brian Solis, X: The Experience When Business Meets Design

“A little less than half of the 49 percent said they believe customers will switch brands due to poor CX, whereas a whopping 89 percent of customers say they have already switched because of poor CX.”
― Brian Solis, X: The Experience When Business Meets Design

“An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.”
― Brian Solis, X: The Experience When Business Meets Design