The Experimentation Machine Quotes

“To be clear, AI will not make the difficult strategic decisions for you: who to target, how to sell them, and your best channels for growth.”
― Jeffrey J. Bussgang, The Experimentation Machine: Finding Product-Market Fit in the Age of AI

“Interest rates are no longer zero and the cost of capital is much higher. Investors are more concerned about customer acquisition costs and unit economics. Startups need to stay lean, and founders need to be creative in how they reach, activate, and convert customers. It just so happens that generative AI is tailor-made for this sort of thing.”
― Jeffrey J. Bussgang, The Experimentation Machine: Finding Product-Market Fit in the Age of AI