Decoded Quotes

“In making decisions, conscious or unconscious, big or small, about our lives and what we buy and do, the context, framework, decision interface, medium and pathways through which we reach decisions may have a greater influence on the decisions we take than the long-term consequences of the decision.”
― Phil Barden, Decoded: The Science Behind Why We Buy

“that when we visit websites the autopilot will derive a first impression within less than one second – and this impression strongly influences our subsequent behaviour.”
― Phil Barden, Decoded: The Science Behind Why We Buy

“The autopilot needs about 10,000 hours’ experience of a specific topic before intuition develops fully.”
― Phil Barden, Decoded: The Science Behind Why We Buy