Convert! Quotes

“What people buy from you are solutions to their needs.”
― Ben Hunt, Convert!: Designing Web Sites to Increase Traffic and Conversion

“You should view design as the creation of a new solution to a problem.”
― Ben Hunt, Convert!: Designing Web Sites to Increase Traffic and Conversion

“So web design does not start with graphics. It starts with understanding the challenge. Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs them to do?”
― Ben Hunt, Convert!: Designing Web Sites to Increase Traffic and Conversion

“'Click here' is not a call to action, because I will only take action with a reason, and clicking is no reason. Remove the 'Click here' from any link, and it will be clearer and more direct. (The only time I ever use 'Click here' is when it is not at all obvious that the target is clickable, which should never really happen.)”
― Ben Hunt, Convert!: Designing Web Sites to Increase Traffic and Conversion