Digital Marketing Analytics Quotes

“In our experience, brands are aware of at least 90% of issues that the company could face. These issues could come from operational challenges, customer service complaints, product disputes, and so on.”
― Chuck Hemann, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

“Reach—Facebook breaks down reach into organic, paid, and viral. Organic reach is the number of people who have seen a post in the news feed, in the ticker, or on the page itself. Paid reach is the number of unique people who have seen an advertisement or a sponsored story. Viral reach is the number of unique people who have seen a story about a page published by a friend.”
― Chuck Hemann, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

“capabilities to find trends and to understand and segment audiences based on user attributes, media consumption habits, and more. Many large corporations with complex segmentation needs,”
― Chuck Hemann, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World