Brand Failures Quotes

“The idea must have been that consumers would eat their Colgate meal, then brush their teeth with Colgate toothpaste. The trouble was that for most people the name Colgate does not exactly get their taste buds tingling.”
― Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

“Even when they have a Pepsi bottle in their fridge they would be more likely to say, ‘I’m going to have a Coke.”
― Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

“the Godzilla brand was soon losing its bite. One online discussion group even included a list of 63 fundamental flaws within the movie (typical example: ‘Godzilla can outrun helicopters but he can’t keep up with a taxicab’).”
― Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

“This is ultimately why all brands fail. Something happens to break the bond between the customer and the brand.”
― Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

“Think of the legal implications of any advertising campaign.”
― Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

“As Lord Northcliffe, the founder of the Daily Mail, once said: ‘News is what somebody somewhere wants to suppress; all the rest is advertising.”
― Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time