The Three Rules Quotes

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The Three Rules: How Exceptional Companies Think The Three Rules: How Exceptional Companies Think by Michael E. Raynor
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“For exceptional companies, position and profitability formula are the only things that are nonnegotiable.”
Michael E. Raynor, The Three Rules: How Exceptional Companies Think
“Advice such as “give customers what they want” is meaningless because “give customers what they don’t want” is necessarily a bad idea.9”
Michael E. Raynor, The Three Rules: How Exceptional Companies Think