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Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business by Scott McKain
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Create Distinction Quotes Showing 1-5 of 5
“Eric Schlosser’s Fast Food Nation.”
Scott McKain, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“Creative people generally are self-motivated, independent, delighted by novelty, risk takers, tolerant of ambiguity, deeply involved in their work, avid readers, and world travelers.”
Scott McKain, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“playing “cautiously” is not the same as playing “smartly.”
Scott McKain, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“The second—incremental improvement—maintains your positioning but fails to create the type of distinction that inspires the passion that results in client loyalty and engagement.”
Scott McKain, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business
“The first—imitation—merely does enough to keep your competitors in check. It does not create space in the marketplace; all it does is temporarily ensure that the pack of nondifferentiated competitors keeping their doors open will include you.”
Scott McKain, Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business