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The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents by John Ellett
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“The best business advice I ever got was simple but quite impactful: ‘If you can’t measure it, you can’t manage it.”
― John Ellett, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

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