How to Change Minds Quotes

“FOR WANT OF A NAIL For want of a nail, the shoe was lost. For want of a shoe, the horse was lost. For want of a horse, the rider was lost. For want of a rider, the message was lost. For want of a message, the battle was lost. For want of a battle, the war was lost. For want of a war, the kingdom was lost. And all for the want of a nail.”
― Rob Jolles, How to Change Minds: The Art of Influence without Manipulation

“The Book of Lists* produced a rather famous collection of fears that surprised many of us when the top five turned out to be: 1. Speaking before a group 2. Heights 3. Insects and bugs 4. Financial problems 5. Deep water Newer lists have come out since, with few changes, other than the fear of flying, making their way into the top five. However, I maintain there is another fear that doesn’t appear on any list and yet is a stumbling block for us all. What’s more, it is a far more personally destructive fear. I’m referring to the fear of change.”
― Rob Jolles, How to Change Minds: The Art of Influence without Manipulation