Brick by Brick Quotes

“you don’t think yourself into a new way of acting, you act yourself into a new way of thinking.”
― David Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

“the move toward object-oriented programming, where applications could be fashioned out of small, predefined blocks of code, was a lot like building with LEGO.”
― David Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

“Unburdened by the legacy costs and organizational inertia of more mature competitors, these new technologies quickly replaced established technologies and destroyed the incumbents’ core markets.”
― David Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

“Even today, LEGO continues to embrace one of founder Ole Kirk Christiansen’s core values: to never let war seem like child’s play.”
― David Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

“If LEGO were to reenergize product development and appeal to the world’s plethora of ethnic groups and play experiences, it would have to break out of Billund.”
― David Robertson, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry