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EFFECTIVE EXECUTIVE EFFECTIVE EXECUTIVE by Peter Drucker
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“Courage rather than analysis dictates the truly important rules for identifying priorities:

Pick the future as against the past;

Focus on opportunity rather than on problem;

Choose your own direction - rather than climb on the bandwagon; and

Aim high, aim for something that will make a difference, rather than for something that is “safe” and easy to do.”
Peter Drucker, EFFECTIVE EXECUTIVE
“The purpose of business is to create and keep a customer.”
Peter Drucker, EFFECTIVE EXECUTIVE