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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Dave Kerpen
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“The lesson here is clear: Stay true to yourself and you’ll give your organization more opportunities in the long run. Stray from your true self, and you’ll risk not only losing yourself, but losing your organization’s strengths as well.”
Dave Kerpen, Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver