Bitter Brew Quotes

“When your corporate motto is “Making friends is our business,” it forgives a lot of sins.”
― William Knoedelseder, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

“Eager to reestablish their brand as the “King of Beers,” the company’s board of directors had authorized August Jr., the superintendent of the brewery, to buy several teams of Clydesdale draft horses “for advertising purposes.” Gussie, as he was called, purchased sixteen of the massive 2,000-pound animals for $21,000 at the Kansas City stockyards. He also found two wooden wagons from back in the days when the company employed eight hundred teams of horses to deliver its beer, and set about having them restored to the exacting standards of his late grandfather, brewery founder Adolphus Busch, who liked to conduct weekly inspections from a viewing stand, with his son August at his side as all the drivers passed in parade, hoping to win the $25 prize for the best-kept team and wagon.”
― William Knoedelseder, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

“If we do something in the public interest which at the same time is profitable to the company, then this is, indeed, very good business,” he said.”
― William Knoedelseder, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

“the Riverfront Times, and the books Making Friends Is Our Business, by Roland Krebs and Percy J. Orthwein; Under the Influence, by former Post-Dispatch reporters Peter Hernon and Terry Ganey; October 1964, by David Halberstam; and Dethroning the King, by former Financial Times reporter Julie MacIntosh. PROLOGUE: “AUGUST IS NOT FEELING WELL”
― William Knoedelseder, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

“Tobias Brewers and Maltsters Collection, located at the Western Historical Manuscripts Collection at”
― William Knoedelseder, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

“Each sunrise in America ushers in new opportunities to those who keep their chins up … who never lose that lusty courage and willingness that made ours the most envied nation on earth,”
― William Knoedelseder, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer