The Customer Rules Quotes

“The only way to get excellence is with training, education, and enforcement.”
― Lee Cockerell, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

“An effective leader allows exceptions to the rule for exceptional results or when circumstance demands.”
― Lee Cockerell, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

“Your customers hold you to a high standard. If you want to achieve true excellence, raise that bar even higher for yourself, your colleagues, and everyone around you.”
― Lee Cockerell, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

“professionalism is not about training or job title or pay grade; it is about how you conduct yourself,”
― Lee Cockerell, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

“there is a stark difference between a person who is in a professional position and someone who acts professionally.”
― Lee Cockerell, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

“Great service does not cost any more money than average or poor service.”
― Lee Cockerell, The Customer Rules: The 39 Essential Rules for Delivering Sensational Service