Unconscious Branding Quotes

“The best way to build rapport with people or companies is to share in their beliefs and behaviors. When we don’t mesh with someone, when he or she rubs us the wrong way, or when we don’t aspire to the same values and passions, we routinely dismiss that person, just as we reject brands that are out of sync with our own lives.”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“emotions influence our thinking more than our thinking influences our emotions. STEP”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“Today cognitive neuroscience is proving that humans make decisions irrationally, perception is illusory, and our minds are designed for self-deception.”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“The brain is a wonderful organ; it starts working the moment you get up in the morning and does not stop until you get into the office.”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information! Which”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. We need to live in the conscious presence of the frontal lobe, the part of the mind that doesn’t fear that the other guy will steal our slice of the market share pie, but envisions ways to bake a bigger pie.”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“Scott Bedbury, who is credited with building strong brands like Nike and Starbucks, says, “A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.”17”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“Digital technology offers new, imaginative ways to connect personally and powerfully with potential customers in traditional ways like direct marketing. A great example of this comes from a Toronto Porsche dealer who went around some of the Canadian city’s most affluent neighborhoods with a shiny white 911 sports car, a digital camera, and a mobile printer. Taking photographs of the brand new vehicle parked in the driveways of these upscale homes, the dealer printed out custom ads and dropped them into the mail slots. The campaign featured the provocative headline: “It’s closer than you think.” The result was an astonishing 32 percent response rate, which means about a third of these prospects called to schedule a test drive, a staggering improvement over the very low single digit response rates typically deemed successful in traditional direct mail efforts.”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

“In 2009 Southwest Airlines was the largest airline in the world based on the number of passengers that fly the airline each year,30 and in 2011 it was not only America’s leading low-cost carrier but was also rated America’s favorite airline by Consumer Reports.31 Joe Harris, a labor lawyer for Southwest, explains that the company’s harmonious employee relations are no accident. “At Southwest, our employees come first; our customers come second; and our stockholders come third,” he said. “The rationale is pretty simple. If we treat our employees right, they’re going to treat our customers right. If our customers are treated right, they will come back and our stockholders will benefit.”
― Van Praet, Douglas, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing