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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules (Jossey-Bass Leadership Series)

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules by Constantinos C. Markides
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“discovering (or creating) new market space (that is, innovation!) should be the goal and ambition of every company.”
― Constantinos C. Markides, Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

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“Successful innovators focused on technology as a driver of value, not just as a tool for operational efficiency.”
― Constantinos C. Markides, Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

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