Sway Quotes

“Having a long-term plan--and not casting it aside--is the key to dealing with our fear of loss (loss aversion).”
― Ori Brafman, Sway: The Irresistible Pull of Irrational Behavior

“If they had been, explained Falk, they would have had to come up with a falsifiable hypothesis. For instance, if the hypothesis is that all tomatoes are red, you can disprove the hypothesis by finding a yellow tomato. “What I said in my paper,” Falk told us, “that [the Hobbit] is not a microcephalic, can be falsified with one specimen from a proven microcephalic whose virtual endocast looks identical. And that is scientific.”
― Ori Brafman, Sway

“When Who Wants to Be a Millionaire was introduced in Russia, though, the production team noticed that the audiences there would often give the wrong answer—and not just to confused souls like Henri. Russian audiences didn’t discriminate—they deliberately misled both smart and less smart contestants alike.”
― Ori Brafman, Sway