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Counterrevolution and Revolt Counterrevolution and Revolt by Herbert Marcuse
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“To extend the base of the student movement, Rudi Dutschke has proposed the strategy of the long march through the institutions: working against the established institutions while working within them, but not simply by 'boring from within', rather by 'doing the job', learning (how to program and read computers, how to teach at all levels of education, how to use the mass media, how to organize production, how to recognize and eschew planned obsolescence, how to design, et cetera), and at the same time preserving one's own consciousness in working with others.

The long march includes the concerted effort to build up counterinstitutions. They have long been an aim of the movement,but the lack of funds was greatly responsible for their weakness and their inferior quality. They must be made competitive. This is especially important for the development of radical, "free" media. The fact that the radical Left has no equal access to the great chains of information and indoctrination is largely responsible for its isolation.”
Herbert Marcuse, Counterrevolution and Revolt