Chasing Mission Fit Quotes

“Incentive-based campaigns are another arena where the classics can get a fresh makeover. One institution I worked with offered a $500 scholarship to students who visited the campus and took the typical two-hour campus tour. But they weren’t getting much interest. So at the next fair, we created a sign that said “Earn $250 an hour—ask me how!” Talk about an attention grabber! Suddenly we had student after student asking us what that meant and filled up the campus tour slots for weeks to come. By approaching these classic strategies with a creative mindset, institutions can ensure their campaigns remain relevant, engaging, and effective. The key lies in the twist.”
― Bart E. Caylor, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed