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Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir
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“Customers do not buy solutions – they buy outcomes. The vast majority of salespeople spend too much time trying to differentiate their solution when they should be differentiating their outcomes.”
― James Muir, Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place
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“how you sell is more important than what you sell.”
― James Muir, Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place
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Quotes By James Muir