Growth Levers and How to Find Them Quotes

“In startups, they don’t give prizes for effort. Every startup works hard; that’s table stakes. The winners find and prioritize the right work and ignore everything else.”
― Matthew Lerner, Growth Levers and How to Find Them

“When you find a rate-limiting step, make it your top priority and allocate the right people against it, regardless of their job title.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“We deliver value to customers when we help them make progress in a particular situation. [ 1 ]”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“Find your North Star Metric (NSM): the number that ultimately tracks value delivered to customers and causes revenue. This expresses your ultimate goal tangibly.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“Every team success we’ve seen results from insights gained through Bob’s interview process.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“we instead hire them to help us make progress in a particular situation”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“The better you understand the contexts in which your customers are likely to use your product, the better your chances of finding their locksmith moments.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“A growth sprint is a process in which you prioritize ideas with the greatest potential upside (regardless of cost), and then rapidly test the most promising ones with experiments. Each experiment aims at testing a specific hypothesis. These go beyond simple A/B tests;”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“You need to understand why they spring into action when they do.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“You’ll need to figure out what struggles initiate your customers’ journey.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“The success of any startup depends on the pace and quality of learning. Therefore, to succeed, an early-stage startup needs to become an instrument of discovery.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“A startup needs to discover, as quickly as possible, who will buy their product, when and how they’ll use it, where they’ll look for it, and how they expect it to work. Only then is it possible to find big growth levers. They need to shift into discovery mode.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“discovery isn’t about getting marginally better; it’s about becoming categorically different.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them

“Canva created thousands of SEO-optimized pages with design templates and tutorials because they realized many basic design tasks start with a Google search like “award certificate template.”
― Mr. Matthew Lerner, Growth Levers and How to Find Them