Spreadable Media Quotes

“Anthropologist Mary Douglas (1991) examines the very thin line separating a joke from an insult: a joke expresses something a community is ready to hear; an insult expresses something it doesn’t want to consider.”
― Henry Jenkins, Spreadable Media: Creating Value and Meaning in a Networked Culture

“By discussing “spreadable media,” we aim to facilitate a more nuanced account of how and why things spread and to encourage our readers to adopt and help build a more holistic and sustainable model for understanding how digital culture operates.”
― Henry Jenkins, Spreadable Media: Creating Value and Meaning in a Networked Culture