Day Trading Attention Quotes

“For content to be relevant and drive business results, it needs to be more strategic and thoughtful than ever before. You need to consider variables like: What time are you posting? What title do you have as a text overlay on your video? Who are you making your piece of content for? Why should they be interested in consuming it? If you post a video on TikTok, how are you tweaking it before you post on, say, YouTube Shorts? Is your post caption (aka copy) optimized? What creative units are you using? (Creative units are different content creation features on platforms, like stories, carousels, Reels on Instagram, or status updates on Facebook.) What creative styles are you using? (Meaning, ways of displaying content within creative units, such as a skit on Instagram Reel.) How are you deciding what piece of content to run as a paid ad? Are your profiles on each platform optimized correctly so people know what you do, and how to contact you?”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“don’t want you to try to build your business based off the “lightning bolt model”—in other words, don’t spend all your time and resources on one piece of content trying to get it “right” and hoping to strike gold. Instead, try to put out four or five social media posts across each platform every day to give yourself more chances to have something hit.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“SOC is about knowing how to make content specific for LinkedIn versus Facebook versus TikTok versus every other platform. How should your videos look on each platform? What should your images and carousels look like? What trending audio should you attach to your videos to increase watch time and shareability? What time should you post? How much copy should support it? What does the thumbnail look like? What do the first three seconds look and sound like? How do you incentivize people to hit the share button on a platform to create more awareness?”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Consider subcultures, stages of life people are at, affinities and passions, psychographics, cultural trends, and more. There are many ways to define cohorts—age, geographic location, and interests are just a few of the many factors to consider.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“By defining narrow cohorts, your content is going to be more unique, sharper, more specific, and more relatable to different people. Too many people today make too much generic content. Too much of the same stuff. By going narrow, you win.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Define a high volume of cohorts. Many brands only define a handful of broad cohorts, which often results in generic creative that isn’t meaningful to the audience that’s consuming. The more cohorts you define, the more opportunities you have to create relevance for your business or brand. Based on results from your content, you can always add or remove cohorts.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“cohort development is the step that we start with.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“if you’re a real estate professional, chances are you have some opinions about current interest rates or home-buying trends in your area. You could find a relevant article that talks about those things with an intriguing headline, and layer on a “green screen” with your opinion. If you want more distribution on special press releases and announcements your company makes, you can “green screen” it for extra distribution instead of just posting that content on your blog and letting it sit there.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“If your content already resonated with that group organically, there’s potentially less risk of missing the mark when you amplify the content with a goal like reach. In your ad content, you could incentivize people to go to the store, and even take photos and share them on their own socials with a hashtag so you can use that for additional content.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Once you have 20, 30, 40+ consumer segmentations, you can then go into each advertising platform and start getting a feel for the creative units and content formats that these groups want to consume.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“attention to consumer behavior across your cohort segmentations. This level of listening is what I call post-creative strategy. These are the insights that help make your next piece of content even better than your last. For example, reading the comments could help you pick up on inside jokes that only girl dads would get, which could then lead to a new piece of SOC. It could help you uncover new cohorts you may not have considered; maybe you notice daughters of girl dads leaving comments about how much they relate to those videos. Maybe you realize they’re the ones driving some of the above-average distribution of your videos by sending it to their dads.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Instead of blindly making content in a spray-and-pray manner, you can first narrow in on: Your creative unit (such as a standard TikTok video, as opposed to a carousel or photo) Your creative format (such as filming a TikTok video with “pov: you’re a girl dad” in the title), and Platform features you want to use (such as TikTok’s content creation tools to type out the title in-app, as opposed to adding it through a different video editing software).”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“go into each platform and do some research on what these cohorts naturally watch and engage with. With platforms’ search capabilities constantly improving, you can type in something like “girl dad” in the search bar and find videos relevant to that group.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Post-creative strategy (PCS): Listening to actual consumers and gathering insights”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Amplification: Spending against what works, aka not wasting a penny”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“the small details, such as what the first three seconds look like, what your copy (aka the post caption) says, the title text you add on the video, how long your video is, and more.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Strategic organic content (SOC): What good modern advertising looks like”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Platforms and Culture (PAC): The new requirement for your advertising knowledge”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Cohort development: Defining who you want to reach”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Make a piece of content based on who you want to reach and what you think they might be interested in seeing, post it on one or more platforms of your choice, and look at your post analytics and comments to see what happens.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“As social media matured, we soon found out that there were limitations to the “social graph”–driven content approach over time. When the content you see is based on which accounts you follow, it becomes harder to keep you on a platform as your relationships and preferences evolve over the course of your life.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“TikTok considers videos you like or share, how long you watch videos, comments you post, and even the types of content you create. They also consider your device type, the location you’re in, language preferences, and more—all these factors are processed by TikTok’s recommendation engine and weighted based on how much you care about each specific factor. The algorithm learns each user’s consumption patterns and adjusts their feed’s content based on how those consumption patterns change over time.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“The strategy behind how you make your content (such as, what your first three seconds look like) and your understanding of platform nuances (such as, what trending audio to use on TikTok versus Instagram) are two of many tools you can use to make content that’s more relevant.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“Back when I wrote Jab, Jab, Jab, Right Hook, I defined the concept as “give, give, give, ask.” In other words, make content that gives value to your audience so that you have permission to “ask” for their business down the road.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

“That being said, underpriced attention isn’t just about what advertising medium is the cheapest; it’s about whether you can get a low cost relative to the amount of actual attention you’d get.”
― Gary Vaynerchuk, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World