10x Is Easier Than 2x Quotes

“2x is exhausting and soul-defeating. It’s extremely difficult to put the pedal to the metal and grind away for inches of progress. By contrast, 10x is so big and seemingly impossible that it immediately forces you out of your current mindset and approach. You can’t work 10x harder or longer. Brute force and linear methods won’t get you to 10x.”
― Dan Sullivan, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less