Spreading Joy Quotes

“To cite another saying in Malayalam: ‘Nikkunnidathu nikkanenki odikondirikkanam’. This can be broadly translated as, ‘to remain where you are, you have to run’. Life is a treadmill; you have to keep running to stay in the same place. In other words, if you want to go further, you have to spread your wings and fly.”
― Joy Alukkas, Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller

“I believe in carpe diem (seize the day). Learn how to live in the moment. Do not become a prisoner of the past or a hostage to the future. Who you are is rooted in the past; it shapes the way you think and act. But that cannot define your future. Be ready to move on, to abandon strategies that haven’t worked, and never allow the ‘sunk cost fallacy’ to influence business decisions.”
― Joy Alukkas, Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller

“Of late, I have been attempting to increase the number of women employees at Joyalukkas. A few years ago, we hired six young women for our India operations, and I have been deeply impressed by their dynamism and dedication. They have exceptional sales skills and can handle any assignment. I intend to promote women as assistant managers and managers at our stores. I also envisage senior positions for women at our corporate office, particularly in HR and marketing.”
― Joy Alukkas, Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller

“My life until that point had been a series of struggles. As a youth in Kerala, I was looked down upon by my older siblings, and my contributions to the family business were never acknowledged. Then, I landed in the Gulf, with no friends, no business contacts, no knowledge of the business ecosystem or the local language, and very little money. But I managed, through sheer determination and self-belief, to establish the Alukkas name in the UAE. After that came the family partition, which left me with no assets in my home country. In a matter of a few years, I leveraged my new-found freedom from family oversight to establish myself in India. I transitioned to a new identity while retaining the essence of the old.”
― Joy Alukkas, Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller

“To this day, the valuation report of 2007 sits in my office, reminding me that self-belief and aspiration are more valuable than resources.”
― Joy Alukkas, Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller