The Whole Story Quotes

“The second dynamic in the shifting competitive landscape had to do with price. Other supermarket chains had discovered that it was easier to focus on the higher-quality end of the market and try to appeal to Whole Foods customers while undercutting our prices than it was to focus on the lower-quality end and try to compete with Walmart and Costco on price alone.”
― John Mackey, The Whole Story: Adventures in Love, Life, and Capitalism