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Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store by Walt Kuenstler
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“A typical Uneeda newspaper advertisement from 1905 read: If you will eat more Uneeda Biscuit You can do more work Enabling you to earn more money, So that you can buy more Uneeda Biscuit Do more work and earn still more Money”
― Walt Kuenstler, Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store
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