Your Customer Creation Equation Quotes

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Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist by Brian Massey
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“For a consultative site, you cannot talk only about your company and its products. You must talk about how your visitors can solve their problems and the problems of the stakeholders they report to.”
― Brian Massey, Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist

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