BRAND is a four letter word Quotes

“Positioning is part art, part science and part psychology, and that’s why marketing strategy is a lot harder than it looks, especially if you actually want to win.”
― Austin McGhie, BRAND is a four letter word: Positioning and The Real Art of Marketing

“Now you see why there are so few truly great marketers out there. You’ve got to be sufficiently analytical to organize and build a mountain of analysis, and you’ve got to be creative and courageous enough to leap off that mountain in the direction your intuition tells you to. Strong left brain, strong right brain and the courage and boldness required to pull it all off. Great marketing isn’t for the faint of heart.”
― Austin McGhie, BRAND is a four letter word: Positioning and The Real Art of Marketing

“Positioning has nothing to do with communication. A successful position must be built on what you do, not on what you say. If”
― Austin McGhie, BRAND is a four letter word: Positioning and The Real Art of Marketing

“Marketing is, in short, the art of positioning. And whatever your thing, the marketer’s job is to position an idea of that thing, its emotional shorthand, with sufficient power and consistency over time so that the audience comes to see it as a brand. As”
― Austin McGhie, BRAND is a four letter word: Positioning and The Real Art of Marketing