The Pumpkin Plan Quotes

“Entrepreneurs identify the problems, discover the opportunities and then build processes to allow other people and other things to get it done.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“When you achieve this, your main job becomes building repeatable systems in order to ensure that every client has the same, the identical experience, every time.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“You cannot scale your business if that means that you do most (or even some) of the work.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“When you interview your clients, ask questions about your industry, not your company. Ask questions about their aspirations, challenges, short-term and long-term goals. Ask questions that will help you learn more about their business and their industry beyond what directly affects your company. To”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Create systems to implement the Under-Promise, Over-Deliver strategy.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Take a few moments to figure out how your business will treat your key client group like VIPs. Make that policy very clear to your team and start implementing it immediately.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Ironically, the more information I make public, the more my clients hire me. I build trust with them through sharing my knowledge and my unique perspective. (Remember Immutable Laws and AOI?) We want the DIYers to trust us and the outsource lovers to hire us.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“the Pumpkin Plan rule: only treat the best customers the best. It’s really that simple.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“your top clients are your favorite clients, and they need special treatment. How else are they going to feel special?”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“these are the places where you need to start creating systems.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“How could you take this AOI to a level of innovation that is rarely, or better yet, never seen in the industry?”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“To really make it, to become the industry leader you set out to become, you need a sound business to begin with. You need strong roots, a carefully planned, efficient infrastructure, a maniacal focus on the one thing you do very, very well. Rather than fix what’s not working, you need to cut it out like the cancer it is. Then, you need to expand on what is working.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“there is always a direct correlation between diluted focus and a diluted bank account.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“List your clients in order of revenue,” Frank told me. “Then, take your top-paying clients and separate them into two categories: great clients and everyone else, from the ho-hum clients to the clients who annoy you so much, you cringe when they call you. Keep the great, top-paying clients, and cut the rest. Every single one.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“To grow a successful business your company must be irresistibly magnetic.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“your Immutable Laws translate to expectation? If your Immutable Laws are not congruent with those of your clients, expectations aren’t met. Not theirs.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Entrepreneurs don’t do most of the work. Entrepreneurs identify the problems, discover the opportunities and then build processes to allow other people or other things to do the work and to do it right, consistently.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“The key here is that your brain goes to work on any question you ask it. Good, bad or indifferent…your brain keeps plugging away. You need to be very aware of the questions you ask yourself, because the quality of your question will directly influence the quality of your answer.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“When you can see how it should be and also how it is, you can then shift people and responsibilities around until you can’t tell the two charts apart.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Go through everything, line by line, and ask yourself, “Does this serve my best clients best?” If it doesn’t, let it go.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“No matter how much you think they need you, no matter how much you think you need them, you can’t keep employees you can’t afford. Period.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“you can be great at one thing, maybe two, if you’re lucky, and that you should exploit the hell out of those things and outsource the rest.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Business is not a popularity contest. Don’t worry about having the most clients. Build a business that caters to the best clients…”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Zero in on your Area of Innovation (AOI). What’s your “thing”? What is your company known for? Is it speedy delivery or fast response times? Do you have a commitment to excellence that is unparalleled in your industry? Or are you the cheapest date around? Take a few minutes to figure out your AOI. And remember, you can’t be all things to all people. You can only be one thing to a group of important people—your best clients. Where do you really innovate—quality, speed/efficiency or price? Now that you know where you innovate, answer this question: How could you take this AOI to a level of innovation that is rarely, or better yet, never seen in the industry?”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Plant the seed that you know has the very best chance of making it, and then focus your attention, money, time, and other resources on that tight niche until all of your entrepreneurial dreams come true.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Clients derive maximum benefit from the systemized core processes that drive your business.”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

“Больше не значит лучше. Лучше — это лучше”
― Майк Михаловиц, Метод тыквы: Как стать лидером в своей нише без бюджета

“Your Immutable Laws are the solid, healthy root system that will grow giant, mongo pumpkins every time. Dare to be exactly who you are. Let your business be an amplification of your authentic self, and watch it grow by leaps and bounds. L”
― Mike Michalowicz, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field