Lean UX Quotes

“Our goal is not to create a deliverable, it’s to change something in the world — to create an outcome.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“It’s often the case that teams working in agile processes do not actually go back to improve the user interface of the software. But, as the saying goes, “it’s not iterative if you only do it once.” Teams need to make a commitment to continuous improvement, and that means not simply refactoring code and addressing technical debt but also reworking and improving user interfaces. Teams must embrace the concept of UX debt and make a commitment to continuous improvement of the user experience.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Product requirements conversations must then be grounded in business outcomes: what are we trying to achieve by building this product? This rule holds true for design decisions as well. Success criteria must be redefined and roadmaps must be done away with. In their place, teams build backlogs of hypotheses they’d like to test and prioritize them based on risk, feasibility, and potential success.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Our goal is not to create a deliverable or a feature: it’s to positively affect customer behavior or change in the world — to create an outcome.”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“Lean UX is a transparent process that not only reveals what designers do but encourages participation from everyone on the team.”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“Research is formalized curiosity. It is poking and prying with a purpose.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Design only what you need. Deliver it quickly. Create enough customer contact to get meaningful feedback fast.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“All life is an experiment. The more experiments you make, the better.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Generally, hypothesis statements use the format: We believe [this statement is true]. We will know we’re [right/wrong] when we see the following feedback from the market: [qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“El software funcional es más importante que la documentación exhaustiva.”
― Jeff Gothelf, LEAN UX: Cómo aplicar los principios Lean a la mejora de la experiencia de usuario

“Lean UX advocates a team-based mentality. Rockstars, gurus, ninjas, and other elite experts of their craft break down team cohesion and eschew collaboration.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“We are still building linear organizations in a world that demands constant change. We are still building silos in a world that demands thorough collaboration. And we are still investing in analysis, arguing over specifications, and efficiently producing deliverables in a world that demands continuous experimentation in order to achieve continuous innovation.”
― Gothelf, Jeff, Lean UX: Applying Lean Principles to Improve User Experience

“As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life. — Amy Poehler”
― Gothelf, Jeff, Lean UX: Applying Lean Principles to Improve User Experience

“And what happens at the end of this process? The designers proudly present”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“And what happens at the end of this process? The designers proudly present — and the business enthusiastically celebrates”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“excellence one at a time. See them in your mind’s eye: Marketing, Operations, Manufacturing, IT, Engineering, Design, and on and on in a tidy row of crisp, well-run silos.”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“see?”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“Business outcomes are your definition of done. They are the result your business seeks, and the measuring stick for success. When you manage with outcomes, the question isn’t, “Did you ship”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“look at the problem you are trying to solve.”
― Jeff Gothelf, Lean UX: Designing Great Products with Agile Teams

“Lean UX uses these foundations to break the stalemate between the speed of Agile and the need for design in the product-development lifecycle.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“How is it possible that our departmental silos are operating with agility, but our companies are hopelessly rigid and slow?”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Teams that enjoy working together produce better work.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Ensuring that an idea is right before scaling it out mitigates the risk inherent in broad feature deployment.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Rockstars don’t share — neither their ideas nor the spotlight. Team cohesion breaks down when you add individuals with large egos who are determined to stand out and be stars. When collaboration breaks down, you lose the environment you need to create the shared understanding that allows you [to avoid repetition] to move forward effectively.”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Research is formalized curiosity. It is poking and prying with a purpose. — Zora Neale Hurston”
― Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Research is formalized curiosity. It is poking and prying with a purpose. — Zora Neale Hurston”
― Gothelf, Jeff, Lean UX: Applying Lean Principles to Improve User Experience

“Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.”
― Gothelf, Jeff, Lean UX: Applying Lean Principles to Improve User Experience