How to Write a Good Advertisement Quotes

“Arthur Brisbane defined good writing, are “easier to read than to skip.”
― Victor O. Schwab, How To Write A Good Advertisement: A Short Course In Copywriting

“to make him pay you for your product, you must make it pay him to read about it.”
― Victor O. Schwab, How To Write A Good Advertisement: A Short Course In Copywriting

“advertising is nothing but an expense (not an investment) unless it gets the kind of action desired by the advertiser.”
― Victor O. Schwab, How To Write A Good Advertisement: A Short Course In Copywriting

“Whenever people are particularly muddled in their thinking they invent big words to cover their confusion.”
― Victor O. Schwab, How To Write A Good Advertisement: A Short Course In Copywriting