The New Strategic Brand Management Quotes

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noël Kapferer
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“Because in order to deliver their benefits, their financial value, they need to work in conjunction with other material assets such as production facilities. There are no brands without products or services to carry them.”
― Jean-Noël Kapferer, The New Strategic Brand Management: Advanced Insights and Strategic Thinking
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Quotes By Jean-Noël Kapferer