Understanding Social Networks Quotes

“Nonetheless, there is something mysterious about social networks. We live surrounded by them, but usually cannot see more than one step beyond the people we are directly connected to, if that. It is like being stuck in a traffic jam surrounded by cars and trucks. The traffic helicopter can see beyond our immediate surroundings and suggest routes that might extricate us. Network analysis is like that helicopter. It allows us to see beyond our immediate circle.”
― Charles Kadushin, Understanding Social Networks: Theories, Concepts, and Findings