A Theory of Cognitive Dissonance Quotes

“A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.”
― Leon Festinger, A Theory of Cognitive Dissonance

“The existence of dissonance, being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance. When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.”
― Leon Festinger, A Theory of Cognitive Dissonance