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The A-Z of Visual Ideas: How to Solve Any Creative Brief The A-Z of Visual Ideas: How to Solve Any Creative Brief by John Ingledew
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“Embrace clichés, then rejuvenate them. Assemble all the visual ones associated with your brief then look at ways of reusing them, and reconnecting to their essence with new vigour.”
John Ingledew, The A-Z of Visual Ideas: How to Solve any Creative Brief