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Behavioral Economics (Routledge Advanced Texts in Economics and Finance) Behavioral Economics by Edward Cartwright
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“Behavioral economics is about working constructively with the standard economic model to get a better understanding of economic behavior. The objective is definitely not to criticize the standard economic model, or accentuate the negatives. Testing the standard model is a means to an end, and that end is to understand economic behavior as best we can.”
Edward Cartwright, Behavioral Economics