Winning the Zero Moment of Truth - ZMOT Quotes

“Audiences are asking three things about your product: Will it save me money? Will it save me time? Will it improve my life?”
― Jim Lecinski, Winning the Zero Moment of Truth - ZMOT

“But there's one critical difference between old-fashioned word of mouth and the digital version. "Talking over the hedge is one-to-one," says Prof. Dave Reibstein, the William Stewart Woodside Professor at The Wharton School. "Digital word of mouth is one-to-millions. If you have a good experience, it's shared and re-shared with millions. You post it and suddenly, it's flying.”
― Jim Lecinski, Winning the Zero Moment of Truth - ZMOT