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Contextual Pricing: The Death of List Price and the New Market Reality Contextual Pricing: The Death of List Price and the New Market Reality by Robert Docters
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“The focus on context is growing. Leading firms such as Coca-Cola, Amazon, GE, IBM, Google, Hertz, Proctor & Gamble, Standard & Poor’s, and AT&T have begun to use context to shape their offers.”
― Robert Docters, Contextual Pricing: The Death of List Price and the New Market Reality
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