Brand Against the Machine Quotes

“What you do may not be unique, but you are. This is why putting your personality into your brand is so important. You're not in a niche or industry that is without competition. The only difference between you and your competition is your brand.”
― John Morgan, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

“Too many businesses compete on price when they should be competing on value.”
― John Morgan, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

“We have to stop marketing to people the way we hate to be marketed to.”
― John Morgan, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition