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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset Reputation Rules: Strategies for Building Your Company's Most Valuable Asset by Daniel Diermeier
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“Andersen employees studied not only technical audit procedures, but also a personal code of conduct—a code so detailed that it included everything from the company dress code to required daily appearances in the “correct” business-lunch restaurants.”
Daniel Diermeier, Reputation Rules: Strategies for Building Your Company's Most Valuable Asset