Word Hero Quotes

“Euphemism. A form of irony that makes bad things sound good—or at least not as bad. Personification. Pretending things are human: another role-playing trope. Kindergarten Imperative. Issues a command in terms of a personal need. Yogism. A foolishly wise expression.”
― Jay Heinrichs, Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

“People may claim to hate puns, but most true word lovers have groaned to like them.”
― Jay Heinrichs, Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever