Neuroscience of Preference and Choice Quotes

“the litter of Schrödinger's cat is all over our decision tasks”
― Tali Sharot, Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms

“A further, albeit more complex, possibility is that our conscious selves might suffer from characteristic uncertainty about our true values, and gather information about them from choices we make (the Jamesian: "How do I know what I like until I see what I pick").”
― Tali Sharot, Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms